OVERVIEW
- Extensive omnichannel experience on leading B2C and B2B brands in financial services, healthcare, technology, retail and more.
- Deep expertise in integrated campaigns across social media, digital content, web, email, direct mail, banners, print, video, experiential marketing, POP and TV.
- Digital content experience includes e-books, videos, infographics, blog posts and whitepapers.
EXPERIENCE
Senior Copywriter
Wilde Agency, January 2012 — April 2017
Concepted and wrote integrated campaigns to build brands and drive engagement. Clients included Nationwide, DISH Network, UnitedHealthcare, Morgan Stanley, Canon, Neighborhood Health Plan, Smugglers' Notch Resort, Nuance and The Boston Globe.
Creative Director/Copy
TJX Companies, October 2005 — November 2010
Oversaw the creative direction of HomeGoods' online and offline advertising, honing the brand's voice and expanding its customer base. Managed and wrote national campaigns, driving awareness and store traffic. Launched HomeGoods’ Facebook presence and blog. Developed and lead the HomeGoods creative team of copywriters, art directors and interactive designers.
Associate Creative Director
Staples, May 2001 — November 2003
Managed the creative direction of B2B and B2C advertising across all channels. Rebranded copy voice for the Easy campaign, creating more user-friendly messages. Rebranded Staples Copy & Print Center, increasing awareness and traffic. Continuously improved response rates for email, direct mail and catalog creative.
VP/Associate Creative Director
Wickersham Hunt Schwantner, division of Arnold Worldwide, May 1987— April 1988
Launched BMW 850i for BMW of North America, exceeding sales goals. Significantly increased awareness and sales of Bose sound systems via omnichannel campaigns. Launched a Fidelity Investments division dedicated to 401(k) plans for small businesses.